Audience Measurement
Pikasso partnered with the most reputable OOH Audience Measurement Specialists in order to give accurate data to advertisers and agencies. 

  • Partnered in 2016
  • Specialization: Audience Measurement for LCD Totems
  • Face Detection Technology:100% anonymous Facial Detection Technology that delivers real-time audience measurement on LCD Totems & provide granular campaign reports.

  • Partnered in 2021
  • Specialization: Audience Measurement for LED in Malls
  • Crowd Analytics: 100% Anonymous with unmatched accuracy to measure high volume audience on large format digital screens

  • Partnered in 2015
  • Specialization: Audience Measurement for Roadside Billboards and Screens
  • Traffic Analysis: based on a mix of satellites data, mobile data and Field Surveys (conducted by Ipsos MENA in Greater Beirut), on Pikasso RoadSide Digital Billboards & RoadSide Large Format Screens in Lebanon.