Darabase - Augmented Reality
Pikasso has entered into an exclusive partnership with Darabase, the UK headquartered Augmented Reality (AR) Outdoor Media company to launch a range of innovative mobile AR advertising products across its 13,000+ Billboards and Screens.

Advertisers are now able to bring to life their OOH campaigns with 3D, video and audio content, driving both campaign engagement and brand recall as well as a new digital layer of data and analytics to their activity, driving users directly from the OOH media to a digital call to action.

Darabase’s unique products make it simple and cost effective for Pikasso and their agency and brand clients to create AR experiences using their existing digital campaign, web and mobile assets.  For more complex and unique AR experiences, Darabase also offers a turn-key solution to create and serve bespoke campaigns.