Amman, 15 October 2026: Pikasso Jordan is pleased to announce that it has been awarded the Dead Sea Road Unipole tender by the Ministry of Public Works and Housing, adding six double-sided 14x4 Unipoles to its Large Format Out-of-Home (OOH) inventory.
A distance of 24 kilometers starting from the border of Naour (إشارة الدخان) to Al Rama Bridge (جسر رامة) on Dead Sea Road, the road connects populated communities with the Dead Sea, one of Jordan’s leading leisure, hospitality and business destinations.
The route leads towards a destination home to renowned international resorts, including Kempinski Hotel Ishtar Dead Sea, Mövenpick Resort & Spa Dead Sea, Hilton Dead Sea Resort & Spa, Dead Sea Marriott Resort & Spa, Crowne Plaza Jordan, Dead Sea Resort & Spa, and Holiday Inn Resort Dead Sea; a holiday destination for many Ammanies. The King Hussein Bin Talal Convention Centre regularly hosts regional conferences and business gatherings, including events attracting thousands of delegates from across international markets. This combination of local and destination traffic creates valuable opportunities for advertisers across multiple sectors.
The first two Unipoles are already installed and available for immediate booking, with the remaining Unipoles scheduled to roll out over the coming weeks. Each Unipole is offered as a complete two-sided package, available for annual bookings by brands across sectors such as banking, telecommunications and hospitality, as well as tactical promotional campaigns targeting premium brands, including luxury automotive and fashion.
Rania Kildani, General Manager of Pikasso Jordan, commented: “We are happy to expand our large format inventory to include the Dead Sea road, which has several attributes, first it covers 8 Towns with an estimated population of 65,000 with Naour being the natural expansion of the capital of Amman. More importantly it covers very much sought after Ammanies of an affluent audience with high purchasing power seeking to go for Leisure at the Dead Sea resorts allowing advertisers to strengthen brand visibility and connect with audiences on the move.”