AMMAN, 06 October 2026 – Pikasso Jordan is proud to announce the installation of New Totems composed of 10 LCD screens combined to launch Mecca Mall Channel, further expanding its premium digital out-of-home (DOOH) network and strengthening the mall’s digital media offering for advertisers.

The new Mecca Mall Channel Network provides brands with an impactful digital presence across the mall, enabling advertisers to connect with audiences throughout their shopping and entertainment journey. This addition responds directly to the growing demand from media planners seeking to reach Mecca Mall’s visitors through the same digital format available across Pikasso Jordan’s leading mall network.

Mecca Mall digital out-of-home (DOOH) platform is today of an unprecedented scale composed of an impressive iconic LED screen in the Central Atrium of key fashion area, two LED screens in the food court and the New Channel Network installed across strategic locations within the mall.

Mohammad Kurdi, Investment Director at Kurdi Group, commented: “The expansion of our digital network enhances the way brands communicate with Mecca Mall visitors while contributing to a more modern and engaging environment within our mall. With 3 LED screens and 10 Totems, we can now offer advertisers stronger and more comprehensive opportunities to connect with our audience. We are pleased to continue this development with Pikasso Jordan, a trusted partner who shares our vision for the mall.”

Rania Daniel Kildani, General Manager of Pikasso Jordan, commented: “We are very optimistic about the continued growth inside Mecca Mall and can clearly see the increasing demand from advertisers to ensure they reach its audience. The growing occupancy within the mall, combined with highest footfall and the demand for digital communication, makes this the right time to further expand our network.”

The launch of the new Mecca Mall Channel, was a natural next step and the perfect addition to compliment a Full Channel Domination campaign across 5 Malls in Amman with the same creative size. This reinforces Pikasso Jordan’s commitment to continuously expand and enhance its premium DOOH offering to build reach, frequency and visibility.