Audience Measurement

Pikasso partnered with the most reputable OOH Audience Measurement Specialists in order to give accurate data to advertisers and agencies. 

  • Partnered in 2016 
  • Specialization: Audience Measurement for in-Mall LCD Totems 
  • Face Detection Technology:100% anonymous Facial Detection Technology that delivers real-time audience measurement on LCD Totems & provide granular campaign reports.

  • Partnered in 2021
  • Specialization: Audience Measurement for Large Formats Digital Screens in Malls 
  • Crowd Analytics: 100% Anonymous with unmatched accuracy to measure high volume audience on large format digital screens 

  • Partnered in 2015
  • Specialization: Audience Measurement for Roadside Billboards and Screens 
  • Traffic Analysis: based on a mix of satellites data, mobile data and Field Surveys (conducted by Ipsos MENA in Greater Beirut), on Pikasso RoadSide Digital Billboards & RoadSide Large Format Screens in Lebanon.

Programmatic DOOH

Pikasso is the first provider of Programmatic DOOH in our Markets.

We partnered with 3 Global SSPs (Supply Side Platform) Hivestack, Broadsign Reach and Pladway, to enable programmatic DOOH transactions of our Digital Screens.

To unlock the full potential of programmatic buying we have selected some of the most reputable OOH Audience Measurement Specialists in order to make sure the platforms provide the most accurate figures and data.

Media buyers can now easily opt to incorporate Pikasso’s highly-trafficked roadside, shopping mall and transit inventory into their campaigns to expand audience reach across the Middle East, and more specifically the regions of Levant, North and West Africa, and the Caucasus.

They can execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data.

Darabase - Augmented Reality

Pikasso has entered into an exclusive partnership with Darabase, the UK headquartered Augmented Reality (AR) Outdoor Media company to launch a range of innovative mobile AR advertising products across its 13,000+ Billboards and Screens.

Advertisers are now able to bring to life their OOH campaigns with 3D, video and audio content, driving both campaign engagement and brand recall as well as a new digital layer of data and analytics to their activity, driving users directly from the OOH media to a digital call to action.

Darabase’s unique products make it simple and cost effective for Pikasso brand clients and their agencies to create AR experiences using their existing digital campaign, web and mobile assets. For more complex and unique AR experiences, Darabase also offers a turn-key solution to create and serve bespoke campaigns.