The Wall is strategically located on GF Floor next to C-Town entrance. It is also the first site for visitors entering the mall from elevators in orange Zone located next to Astrolabe heading to Paul Café and other retail stores on GF.

The Wall is also strategically located in full frontal site for people coming down from Level 1 to GF Floor by using the escalators.

It is a creative way of communication for branding campaigns, benefiting from an optimum exposure time which exceeds 30 seconds to one minute coming down the Escalators.