Abdali Mall

Abdali Mall is an innovative, design-led mall that incorporates open-air features, and introduces a variety of amenities. Abdali Mall will feature a dining plaza with casual and fine restaurants and cafes in addition to a food court area. The mall will also house a large number of local, regional and international retail brands, a dynamic family entertainment center, 9-screen cinema, and a supermarket. Facilities to enhance the customer experience include a five-level basement designed to access conveniently the parking, which holds for 2,400 cars.

As part of this contract, Pikasso is deploying the latest innovations in Digital Technology by providing the advertisers with ultimate opportunities to engage and create interactivity with their customers through 29 Digital 70” Screens enabling Touchscreen, Beacons and Face Recognition for special creative execution. Pikasso is also deploying a comprehensive communication platform inside the shopping mall with 11 Backlits Scrollers 2m2 Signs and 34 Backlits 2m2 Displays. The 2m2 and 70” Digital Screens are equipped with mTAGs offering NFC and QR Code technologies connecting Out-of-Home to mobile content.