The Boulevard was officially launched in June 2014, it is strategically located in the heart of Abdali, the new downtown of Amman. It consists of 12 buildings bordering a unique 370 meter long by 21 meter-wide central pedestrian promenade called the Spine where you find the Fountain Piazza and the Theatre Piazza.

The Boulevard has introduced a truly exceptional development that offers a unique blend of cafés & restaurants, retail outlets; offering a new shopping experience, avant-gardes office spaces, luxurious hotel serviced apartments; managed and operated by Arjaan Rotana, as well as scenic rooftops which capitalize on Amman’s exceptional climate throughout most of the year.

Being a world-class development, The Boulevard has placed Amman on the international retail map, attracting tourists into the Jordanian Capital and promoting the city of Amman as a lively destination for years to come.