Abdali Mall Channel consists of 30 eye-level 70' LCD digital screens placed at high traffic areas throughout Abdali Mall.

This represents an unprecedented quantum leap forward in Digital Out-of-Home advertising since the screens deliver relevant content and contextual advertisements opportunities via interaction with Smartphones through 4 new groundbreaking innovations:

• Facial Recognition - we’re pioneering this technology in DOOH through the installation of a camera on each Pikasso 70” digital screen.
• Beacons - used for the first time to enhance the shopping experience, this feature delivers information, product recommendations and incentives driving visitors to the store.
• Touch Screens - offering brands an opportunity to raise the level of customer interaction to the highest, and incorporated in each 70” digital screen.

The Abdali Mall Channel^® is also supported by The Mobile Bridge through NFC and QR code technologies.