AMMAN, 20 November, 2024 — Pikasso Jordan is joining forces with HyperMax, a new grocery retail brand combines seamless customer experience, high-quality local products and competitive prices, to introduce the Hypermax Supermarket 2m2 Network . The only network dedicated to retail in Jordan.
This strategic partnership opens up a world of opportunities for advertisers, allowing them to engage with shoppers at a crucial touchpoint in their customer journey.
The Supermarket 2m2 Network consists of 2m2 scrolling backlit displays strategically positioned at the entrances of HyperMax’s supermarkets and hypermarkets. This network is ideal for Consumer Products (FMCG), advertisers seeking to capture the attention of shoppers just before their purchase decisions, in addition to banks, automotive and insurance companies.
This network is composed of 24 faces covering 18 points of sales.
These 2m2 scrollers guarantee 100% coverage and visibility. Moreover, with some installed along walkways close to the road, this ensures urban coverage, effectively doubling their effectiveness. The scrolling movement creates an eye-catching animation, captivating the attention of passers-by and directing their gaze towards products available at the point of sale.
The new grocery retail brand, owned and operated by the Arab grocery retailer, Majid Al Futtaim, will be the country’s largest provider of locally sourced fresh produce and products in one location. Leveraging partnerships with over 500 farmers, suppliers and SMEs based in Jordan, Hypermax will play an important part in supporting communities, the economy and the Kingdom’s growth agenda. The brand’s commitment to the sourcing of local products ensures a healthy, more sustainable, and inclusive ecosystem for its stakeholders.
