Press Releases
Pikasso Joins the Global Out-of-Home Community to support the National Geographic Society Campaign for Endangered Species Day
18 May 2018

Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign will Run in 22 Countries Around the World to Raise Awareness of Species at Risk.

Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries, 6 continents and 30 out-of-home operators.

Pikasso is supporting this global out-of-home campaign by donating ad space on 184 roadside Digital Billboards, Large Format Digital Screens as well as LCD Screens in Malls in Lebanon, Jordan and Algeria. “We are proud to join National Geographic Society global OOH campaign for Endangered Species Day and raise awareness about populations of species in decline. We are aiming to inspire audiences around these three countries to learn how they can join this great cause.” said Hughette Nassar, Regional Commercial Director of Pikasso group.

The campaign will feature 10 species, all of which are listed on the International Union for Conservation of Nature (IUCN) Red List as vulnerable, endangered or critically endangered. While some regions will showcase endemic species, all of the countries will highlight the Sumatran rhinoceros, one of the most endangered large mammals on the planet. Global audiences will also be invited to visit to learn more about the species depicted across the digital out-of-home formats and learn about ways to protect wildlife and their habitats.

For more information about the species featured in this campaign and about the National Geographic Photo Ark, visit

About the National Geographic Society:

The National Geographic Society is a leading nonprofit that invests in bold people and transformative ideas in the fields of exploration, scientific research, storytelling and education. The Society aspires to create a community of change, advancing key insights about the planet and probing some of the most pressing scientific questions of our time, all while ensuring that the next generation is armed with geographic knowledge and global understanding. Its goal is measurable impact: furthering exploration and educating people around the world to inspire solutions for the greater good. For more information, visit

About Pikasso:

Pikasso is a leading Out-of-Home advertising company throughout the Levant (Lebanon, Jordan and Iraq), North Africa (Algeria and Tunisia), and West Africa (Mali and Ivory Coast).

With more than 13,000 advertising faces, 260 digital screens, and 53 exclusive concessions across 367 cities in 8 countries, Pikasso places quality and innovation at the heart of its development.

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For additional information please contact:
Lara Mouaffak
Quality, Health, Safety & Environment Responsible
[email protected]