Abdali Mall is an innovative, design-led mall that incorporates open-air features and introduces a variety of amenities. Abdali Mall will feature a dining plaza with casual and fine restaurants and cafes in addition to a food court area. The mall will also house a large number of local, regional and international retail brands, a dynamic family entertainment center, 9-screen cinema, and a supermarket. Facilities to enhance the customer experience include a five-level basement designed to access conveniently the parking, which holds for 2,400 cars.
As part of this contract, Pikasso is deploying the latest innovations in Digital Technology by providing the advertisers with ultimate opportunities to engage and create interactivity with their customers through 29 Digital 70” Screens enabling Touchscreen, Beacons and Face Recognition for special creative execution. Pikasso is also deploying a comprehensive communication platform inside the shopping mall with 11 Backlits Scrollers 2m2 Signs and 34 Backlits 2m2 Displays. The 2m2 and 70” Digital Screens are equipped with mTAGs offeringNFC and QR Code technologies connecting Out-of-Home to mobile content.
Abdali Mall will be furthermore equipped with two exterior giant LED Screens placed on the mall skin, the first one opposite to the Boulevard, the other one opposite to Nabulsi street.
Abdali Mall Company General Director, Eng. Marwan Abu Hassan, said, "Abdali Mall Company (AMC) is proud to welcome the partnership between Pikasso and Abdali Mall. We are very pleased with this cooperation. Pikasso will add to the technological elements already installed at the Mall, which we believe would drive more sales & enhance the overall shopping experience at Abdali Mall.”
Antonio Vincenti, Chairman and CEO of Pikasso, said, “We are delighted to have been awarded this concession that allows us to strengthen even more our leadership of the mall advertising market. Abdali Mall will be our showcase to deploy all the latest Out-of-Home technologies that will offer the state-of-the-art engagement possibilities to the brands and services in Jordan with their customers".
Pikasso is therefore actively participating to the prestigious shopping and leisure destination in Abdali, Amman’s new downtown.
