The Mobile Bridge offers the most widely used platforms to connect OOH placements to their related mobile content through the scanning of a QR code and/or taping a Near Field Communication (NFC) mTAG. This new Pikasso service enables flexibility, real time control and solutions-focused to advisers. It is an opportunity to increase advertiser’s exposure and to reach younger consumers.
Antonio Vincenti, Chairman and CEO of Pikasso, said: “Our aim is to have within a year almost every single advertiser having experienced and regularly using this cutting edge engaging tool to reach the connected generation born and raised surrounded by screens. The objective of the Mobile Bridge is to support our advertisers sales while being entertaining, at a very affordable cost.”
Pikasso is launching this state of the art technology in malls, gyms and urban furniture in Lebanon, Jordan and Algeria. The Mobile Bridge will be able to draw on new segments whilst expanding OOH beyond its traditional channels. It is an interactive mobile solution connecting consumers with brands.
About Blue Bite:
Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones.