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Pikasso Lebanon Weather Activated Campaign
31 July 2015

State-of-the-art screens and smart technology combine to deliver creativity in a specific environmental context. Weather activated campaigns give the opportunity to trigger your message in real time, when consumers are most responsive to your product, in this case related to the heat.

Furthermore, the custom design of the yellow bar under the Pikasso's Beirut Digital Constellation® LED screens includes a thermometer and a clock.

Real time campaigns deliver high added value as according to a recent study* commissioned by FEPE where" “60% of people are interested in outdoor digital ad showing information relevant to a specific time and location”.

The only weather activated campaign was created by WonderEight for Dunlop Tires. The message was displayed the first 5 days of rain in Lebanon during fall 2012.

*Always On, Out Of Home Consumer Attitudes 2014 - Commissioned by FEPE, the worldwide association of outdoor advertising companies.