News
Newsletters
Pikasso Lebanon Subtle Motion Creative Opportunity
30 July 2015

Digital innovation in Out-of-Home allows large-scale interactive brand messaging, and endless creative concepts.

To enable agencies and clients benefit from all the opportunities offered by DOOH, we are now accepting subtle motion.

Subtle motion, as defined in our industry, means that an ad can be animated as long as it is not a story telling, or with consecutive screens that distract a driver from his responsabilities on the road. This complies with the new legal framework (Law nº 1302 - 15 January 2015) that allows animation on LED screens in Lebanon.

Pikasso undertakes to carefully review all ads before accepting their display, as any full motion, blinking, and flashing ads will not be aired, safety being our first concern.

Pikasso offers you the power of DOOH through 2 main solutions:

  • The Canal 8® Network consists in 11 large format LED screens located in Beirut and on the Beirut-Jounieh highway.
  • The Beirut Digital Constellation® network consists in 15 prime locates 4x3 screens within the inner circle of Beirut.