Some advertisers have already jumped on this opporyunity in Lebanon: every morning since the 8th of April 2015 the newspaper L’Orient-Le Jour is displaying its headlines. Carrefour regularly broadcasts special promotions during the afternoon. Dunkin’ Donuts also promoted its new Coffee Latte Caramel Salted the last week of July using the afternoon time slot. Earlier this month, Label 5 communicated during the evenings to feed off the hype of Beirut City at night.
August 2015 is a tipping point in the use of the time segment to optimise your reach at a very affordable budget. Join their innovative use of DOOH to communicate.
As a further advantage, the custom design of the yellow bar under the Beirut digital Constellation® LED screens includes a clock and a thermometer, offering relevance to any time segment or weather activated campaigns.
