Pikasso strengthens its Large Format portfolio with the addition of two new Rooftops on the busiest highway of Lebanon: Zalka Highway.

These new prime portrait sites are located next to Mike Sport, facing inbound and outbound traffic between Beirut and Jal el Dib. Strategically positioned on the northern entrance of Beirut, these Rooftops cover an affluent metropolitan audience entering the City or heading to Sin el Fil.

Both locations benefit from high dwell times and the impressive size of the Rooftops makes them noticeable from a long distance, giving huge impact.