Digital innovation in Out-of-Home (DOOH) allows large-scale interactive brand messaging, and endless creative concepts.
To have agencies and clients benefit from all the opportunities offered by DOOH, we are now accepting subtle motion.
Subtle motion, as defined in our industry, means that an ad can be animated as long as it is not a story telling, with consecutive screens that distract a driver from looking at the road. This is in conformity with the new legal framework (decree-law nº 1302 - 15 January 2015) that allows animation on LED screens in Lebanon.
Pikasso will be very careful in reviewing all ads before accepting their display, as any full motion, blinking, and flashing ads will not be aired, safety being our first concern.
Pikasso offers you the power of DOOH through 2 main solutions:
