It is well known those who exercise consistently exhibit a higher level of emotional health, happiness and positivity – making them more likely to be discriminating and high spending consumers, not only for sports-specific products, but also in the less obvious sectors of airlines and travel, cars, banking and investment.
International studies show that gyms have a high frequency of repeat visits – on average a member will return twice a week – delivering a desirably high repetition rate for ad exposure. Pikasso Gym Network* presents brands with the ideal opportunity to connect at a high level with those visiting a fitness center on a regular basis.
The Gym Network adds muscle to an advertiser’s brand exposure through its fifty-one 2m2 Static Backlit signs covering 8 high-profile fitness centers. Between them they offer Lebanon’s most commercially responsive audience of members and day-visitors a variety of fitness and wellness programs. As well as individual private training sessions, they offer regular courses and classes including tennis, squash, dance, yoga, Pilates, spinning and more, plus opportunities to relax in spa and poolside surroundings.
Our Gym Network delivers a targeted audience of prime consumers and also accesses these gym goers while they are at their most receptive.
Pikasso Gym Network – the easiest workout your advertisers will ever have. No sweat!
*Gym Networks 1 & 2: Les Créneaux, Club Sportif USJ, La Collina Country Club, Heart Beat, Exhale, Body Coach, Bouddha Club and Delb Country Club.
Gym Network 3: Les Créneaux, Club Sportif USJ, La Collina Country Club, Heart Beat and Bouddha Club.
