The annual Pikasso d’Or Awards, a competition showcasing the best work in Out-of-Home advertising and creativity announces its 2014 winners.
Embodying creative excellence and producing breakthrough work in the advertising industry, the honorees were celebrated during the 22nd annual Pikasso d’Or Awards Ceremony in the presence and under the auspices of HE Mr. Michel Pharaon, Minister of Tourism on Thursday February 19 at O1NE, in Beirut.
Pikasso invited the ‘who’s who’ of the industry in Lebanon and Iraq including leading advertising agencies, clients, as well as media representatives.
All winners were chosen by the Pikasso d’Or International Grand Jury of 7 leading creative professionals: Mr. Alain Weill, President of the Jury, Mr. Andrew Rawlins, General Secretary; Mr. Samer Younes, Executive Creative Director at M&C Saatchi; Mr. Alain Shoucair, Regional Executive Creative Director at Drive Dentsu; Mr. Wissam Matar, Creative Director of FP7 Beirut; Mrs. Dina Fawakhiri, Creative Director of Wunderman Jordan and Mr. Cherif Medjaoui, Creative Director of Ganfood Algeria.
Out-of-Home has never been more exciting with Pikasso demonstrating a new level of innovation through the Mobile Bridge Interactive platform. Other new launches this year include: the iconic to become CANAL 8 Large format Digital network and the Malls Channel of LCD screens.
For this 22nd edition of the Pikasso d’Or 2014, 306 visuals were presented by 33 agencies and selected for the following categories:
In addition, there was a Citizen Billposter Award for the most effective and forward-thinking campaign for a great cause billposted free of charge on Pikasso networks as part of its ongoing CSR program.
The results of the Pikasso D’or 2014
Lebanon Chapter:
|
AWARD |
CLIENT |
AGENCY |
|
NETWORKS CATEGORY |
||
|
PIKASSO D'OR |
M.O.GANDOUR AND SONS |
PUBLICIS |
|
PIKASSO D'ARGENT |
NEUC |
DRIVE DENTSU BEIRUT |
|
PIKASSO DE BRONZE |
LEBANESE ARMY FORCES |
PHENOMENA |
|
PRIX MULTIVISUEL |
TSC PLUS |
PUBLICIS |
|
DIGITAL CATEGORY |
||
|
DIGITAL D'OR |
DIAGEO |
LEO BURNETT |
|
DIGITAL D'ARGENT |
SCHOLL |
IMPACT BBDO BEIRUT |
|
DIGITAL DE BRONZE |
BEAUTY TECH |
IMPACT BBDO BEIRUT |
|
SUPERSIZE CATEGORY |
||
|
SUPERSIZE D'OR |
EXOTICA |
LEO BURNETT |
|
SUPERSIZE D'ARGENT |
EXOTICA |
LEO BURNETT |
|
SUPERSIZE DE BRONZE |
BRASSERIE ALMAZA |
INTERMARKETS BEIRUT |
|
MALL CATEGORY |
||
|
MALL D'OR |
LEMALL |
M&C SAATCHI MENA |
|
MALL D'ARGENT |
BEAUTY TECH |
IMPACT BBDO BEIRUT |
|
MALL DE BRONZE |
BYBLOS BANK |
FP7 BEIRUT |
|
CITIZEN BILLPOSTER CATEGORY |
||
|
PRIX CITIZEN BILLPOSTER |
LBCI |
M&C SAATCHI MENA |
Iraq Chapter:
|
AWARD |
CLIENT |
AGENCY |
|
NETWORKS CATEGORY |
||
|
PIKASSO GOLD |
ZAIN IRAQ |
JWT IRAQ |
|
PIKASSO SILVER |
PEPSI |
IMPACT BBDO BEIRUT |
|
SUPERSIZE CATEGORY |
||
|
SUPERSIZE GOLD |
ASIACELL |
LEO BURNETT |
|
SUPERSIZE SILVER |
ASIACELL |
LEO BURNETT |
|
SUPERSIZE BRONZE |
ZAIN IRAQ |
JWT IRAQ |