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Pikasso Celebrates the Best Out-of-Home Campaigns
24 February 2015

The annual Pikasso d’Or Awards, a competition showcasing the best work in Out-of-Home advertising and creativity announces its 2014 winners.

Embodying creative excellence and producing breakthrough work in the advertising industry, the honorees were celebrated during the 22nd annual Pikasso d’Or Awards Ceremony in the presence and under the auspices of HE Mr. Michel Pharaon, Minister of Tourism on Thursday February 19 at O1NE, in Beirut.

Pikasso invited the ‘who’s who’ of the industry in Lebanon and Iraq including leading advertising agencies, clients, as well as media representatives.

All winners were chosen by the Pikasso d’Or International Grand Jury of 7 leading creative professionals: Mr. Alain Weill, President of the Jury, Mr. Andrew Rawlins, General Secretary; Mr. Samer Younes, Executive Creative Director at M&C Saatchi; Mr. Alain Shoucair, Regional Executive Creative Director at Drive Dentsu; Mr. Wissam Matar, Creative Director of FP7 Beirut; Mrs. Dina Fawakhiri, Creative Director of Wunderman Jordan and Mr. Cherif Medjaoui, Creative Director of Ganfood Algeria.

Out-of-Home has never been more exciting with Pikasso demonstrating a new level of innovation through the Mobile Bridge Interactive platform. Other new launches this year include: the iconic to become CANAL 8  Large format Digital network and the Malls Channel of LCD screens.

For this 22nd edition of the Pikasso d’Or 2014, 306 visuals were presented by 33 agencies and selected for the following categories:

  • Best use of creativity in Out-Of-Home campaign
  • Best use of Supersize format in outdoor
  • Best use of Mall Advertising
  • Best use of Digital Out-Of-Home in DOOH

In addition, there was a Citizen Billposter Award for the most effective and forward-thinking campaign for a great cause billposted free of charge on Pikasso networks as part of its ongoing CSR program.





The results of the Pikasso D’or 2014


Lebanon Chapter:

AWARD

CLIENT

AGENCY

NETWORKS CATEGORY

PIKASSO D'OR

M.O.GANDOUR AND SONS 

PUBLICIS

PIKASSO D'ARGENT

 NEUC

DRIVE DENTSU BEIRUT 

PIKASSO DE BRONZE

LEBANESE ARMY FORCES 

 PHENOMENA

PRIX MULTIVISUEL 

 TSC PLUS

PUBLICIS

DIGITAL CATEGORY

DIGITAL D'OR

DIAGEO 

LEO BURNETT 

DIGITAL D'ARGENT

 SCHOLL

IMPACT BBDO BEIRUT

DIGITAL DE BRONZE

 BEAUTY TECH

IMPACT BBDO BEIRUT 

SUPERSIZE CATEGORY

SUPERSIZE D'OR

 EXOTICA

LEO BURNETT 

SUPERSIZE D'ARGENT

 EXOTICA 

LEO BURNETT 

SUPERSIZE DE BRONZE

 BRASSERIE ALMAZA

INTERMARKETS BEIRUT 

MALL CATEGORY

MALL D'OR

 LEMALL

M&C SAATCHI MENA

MALL D'ARGENT

BEAUTY TECH 

IMPACT BBDO BEIRUT 

MALL DE BRONZE

 BYBLOS BANK

FP7 BEIRUT 

CITIZEN BILLPOSTER CATEGORY

PRIX CITIZEN BILLPOSTER 

LBCI

M&C SAATCHI MENA 

 

 

Iraq Chapter:

AWARD

CLIENT

AGENCY

NETWORKS CATEGORY

PIKASSO GOLD

 ZAIN IRAQ

JWT IRAQ 

PIKASSO SILVER

 PEPSI

IMPACT BBDO BEIRUT 

SUPERSIZE CATEGORY

SUPERSIZE GOLD

ASIACELL  

LEO BURNETT 

SUPERSIZE SILVER

ASIACELL

LEO BURNETT 

SUPERSIZE BRONZE

              ZAIN IRAQ

JWT IRAQ