As of today, all the 2m2 Backlit signs, static and scrolling in our Malls are fitted with mTAGs (mobile tags) placed on the right frame. The interactive mTAG will allow consumers to scan or tap – in order to engage and obtain special offers, coupons, games and more. You can redirect consumers to your mobile site or to a dedicated mobile content.
The Mobile Bridge is a service managed by Blue Bite, the American global leading mobile-marketing solutions provider, with whom we entered into an agreement to launch the latest in OOH mobile marketing.
Concretely this is how it works:
The Backlit signs and the LCD screens are fitted with mTAGs stickers enabled with NFC and QR code and call-to-action drives the mobile interaction for consumers to engage with relevant content depending on their mobile’s ability. The Mobile Bridge will extend brand campaign with unique mobile experiences for mobile users.
The Mobile Bridge puts Lawhat once again at the forefront of technological innovation; it is a unique and a captivating opportunity to create a buzz and a long lasting impact.
