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Pikasso Launches The Mobile Bridge in Partnership With Blue Bite
26 January 2015

As of today, all the 2m2 Backlit signs, static and scrolling in our Malls are fitted with mTAGs (mobile tags) placed on the right frame. The interactive mTAG will allow consumers to scan or tap – in order to engage and obtain special offers, coupons, games and more. You can redirect consumers to your mobile site or to a dedicated mobile content

 The Mobile Bridge is a service managed by Blue Bite, the American global leading mobile-marketing solutions provider, with whom we entered into an agreement to launch the latest in OOH mobile marketing. "We are excited to partner with Pikasso, the leader in out-of-home advertising in Jordan, Lebanon and Algeria, said Mikhail Damiani, CEO and Co-Founder of Blue Bite. “This marks the largest expansion of our mobile solution outside of North America, spanning Pikasso’s 8,840 advertising faces in over 300 cities”

This is how it works  
The Backlit signs and the LCD screens are fitted with mTAGs stickers enabled with NFC and QR code and call-to-action drives the mobile interaction for consumers to engage with relevant content depending on their mobile’s ability. The Mobile Bridge will extend brand campaign with unique mobile experiences for mobile users

Antonio Vincenti, chairman and CEO of Pikasso, said: “Our aim is to have within a year almost every single advertiser having experienced and regularly using this cutting edge engaging tool to reach the connected generation born and raised surrounded by screens. The objective of the Mobile Bridge is to support our advertisers' sales while being entertaining, at a very affordable cost.”

The Mobile Bridge puts Pikasso once again at the forefront of technological innovation; it is a unique and a captivating opportunity to create a buzz and a long lasting impact