Pikasso Adds Cutting-Edge Digital Technology at City Mall
31 August 2016

Pikasso Jordan has installed nineteen new 75” LCD Digital Screens at Amman’s leading mall - City Mall. These high-definition screens stimulate the consumer's engagement to the highest through smartphones and direct interactions with the screens. 

Strategically placed within the mall, and at eye-level, these 75” LCD digital screens also deliver a face-to-face connection with consumers during their shopping experience and at the point of purchase. The LCD size is the largest ever installed in Amman. 
Advertisers at City Mall can now master the creation and delivery of relevant content and contextual advertisements through 3 groundbreaking implemented innovations

  • Facial Recognition - we’re pioneering this technology in Amman through the installation of a camera on each Pikasso 75” digital screen. This enables your campaign to be attractive to a more accurate target segment.
  • Beacons - enhancing the shopping experience, this feature delivers information, product recommendations and incentives directly to the smartphones driving visitors to the store.
  • Touch Screens - incorporated on four 75” digital screens located on the ground floor of the mall. This allows direct and immediate interaction with visitors allowing them to be immersed by an unconventional advertising method. 
Pikasso Digital Out-of-Home empowers advertisers to engage this valuable consumer audience through creative opportunities, and offers innovative ways to showcase your brand at the right place and at the right time.