Press Releases
Pikasso Iraq New Supermarket Network is now available!
17 October 2022
Pikasso Iraq is pleased to inform of the launch of the SUPERMARKET Network, which covers the 55 most visited super­markets of Baghdad, Basra & Erbil.

The SUPERMARKET Network is the first OOH channel dedicated to retail in Iraq, it is ideal for any Consumer Product (FMCG) that wants to target shoppers just before the act of purchase.

The SUPERMARKET Network consists of  55 displays 2m2 scrolling backlits in portrait format 120cm width x 180cm height, installed at the entrance of the selected Points of Sales of Baghdad, Basra and Erbil.

The poster is displayed behind a protective glass that showcases your product in a neat, regularly washed and cleaned scroller, which is an essential element for FMCG products that need to reflect food safety in a hygiene environment .
The displays are installed right next to the front door to ensure 100% coverage and visibility of shoppers but as they are locat­ed outside close to the road, they also deliver an outdoor urban coverage of consumers at large, thus doubling their efficiency and attracting, thanks to the scrolling movement that creates an animation, the sight of passers-by to a product available at the point of sale.
“ The new Supermarket Network is a fantastic opportunity for brands to connect and engage with consumers at the very moment of the purchasing decision. Iraqis are very generous on thyself and are known for their lavish spending. This is met by the vas offering of products available in the supermarkets.” said Nicole Razzouk, Iraq Sales Director. 

Supermarkets in Iraq are very well-stocked as you can find most products of multinationals (P&G, Unilever, Nestle, Gilette, Mars, L’Oreal, Reckitt Benckiser, etc..) in addition to main Iraqi local brands ( Yomme Juice, Fusteka Ice Cream, Veneza Water).