Social Responsibility Engagements

Environmental Sustainability

Pikasso strives, through its QSE Policy, to prevent and minimize pollution.
Since 2002, Pikasso has worked hand in hand with different organizations to ensure an environmentally appropriate waste management system, one where all its recyclable remains are correctly disposed of as part of Pikasso’s zero waste program.

  • Recycling of posters/Paper

As part of our environmental initiatives in all the regions where our panels are located, we have coordinated with municipalities and developed a recycling program with the aim of protecting the environment.

In fact, we have a dedicated team whose sole task is to remove all waste and clean the area within a set timeframe of 48 hours following the dismantling of a campaign and as per our ISO 9001:2008 accredited quality management system. 


  • Recycling of flexes

Our used flexes are recycled to produce attractive fashionable beach and shopping bags. These are distributed at environmental awareness events or during campaigns held for recycling or re-use.

We worked with a renowned designer in order to produce bags and accessories for underprivileged children throughout Iraq, Jordan, Lebanon and Algeria. These bags and accessories were manufactured by people with special needs and women related NGOs.

  • Recycling of gas neon tubes and bulbs

Pikasso acquired an E-Lampinator to recycle the light bulbs and tubes used to illuminate our advertising panels.

The E-Lampinator takes tubes, u-shaped lamps and all bulbs including CFLs (Compact Fluorescent Lamps), crushes them in a drum and separates the mercury through a 5 stage HEPA (high efficiency particulate air; type of high efficiency air) filter and activated carbon vacuum system, all in a single process.

  • Use of Eco-Glue

The glue used with the posters is eco-friendly made from non-chemical potato based material, is biodegradable and non-harmful to the environment. It is without toxins or odors and causes no soil contamination if in contact with the ground.