Press Releases
Pikasso Armenia Wins Rossia Mall Advertising Concession
19 August 2019

Pikasso Armenia announces today that it has won the advertising concession of Rossia Mall, located in the heart of the capital Yerevan.

Rossia Mall is strategically situated on Tigran Mets Avenue, one of the busiest axes in Yerevan with over 60,000 pedestrians as it’s located next to the central station and above the metro station Zoravar Andranik, there are also over 46,000 vehicles crossing the street per day. The average footfall of the shopping mall is 15,000 people per day.

Pikasso deployed state-of-the-art inventory composed of 75” LCD screens fitted with engagement tool sold under the name of Rossia Mall Channel, as well as static and special displays. On Rossia Mall’s main facades, Pikasso installed a Large Format Wall, and at the southern side a Large Format Portrait full-motion Digital screen.

Rossia Mall is one of the components of Rossia Complex that also hosts one of the two Carrefour Hypermarkets in Yerevan, includes a Business Center (under construction), and a Cinema, which by the end of all the implementations will aim to be the largest shopping, entertainment and business complex in Armenia. It’s owned by Narek LLC part of Sil Group.

Palig Semerdjian, Business Development Director at Pikasso Armenia, said: “We are very proud to have been chosen by Narek for the advertising concession of Rossia Mall. This will allow us to launch Malls Advertising as part of our offering in Armenia and will give advertisers a new opportunity to reach a high local purchasing power audience and to engage with consumers at key stages during their shopper journey. Rossia Mall is the perfect complement to our portfolio of large format prime locations in the City Center."

Nona Andreasyan, Managing Director of Rossia Mall: “We are equally delighted to have Pikasso part of this unique project and delighted to be benefitting from its technical and marketing expertise and professionalism. We are confident that this will enhance our customers shopping experience.”