Press Releases
Pikasso Launches its Activity in Armenia And Acquires the Inventory of Arabella
29 May 2019

Pikasso announces today that it has entered the Armenian market under the name of Pikasso OOH LLC and launched its activity with the acquisition of the inventory of locations of Arabella.

The inventory is composed of Large Formats: Unipoles, Rooftops, and Billboards, all of them located in prime locations in Yerevan.

Yerevan is the administrative capital, the cultural and industrial center of Armenia. It’s the main urban center with a population of 1.12 million inhabitants out of 3 million for the whole country.

The Armenian diaspora spread mainly between France, the US, Switzerland, Russia and Lebanon totals 10 million. They keep the tradition and the culture alive and they visit often the home country representing a wealth for the local economy.

Armenia has a liberal system for FDI, is part of the Eurasian Economic Union Market (Russia, Kazakhstan, Belarus, Kirgizstan), has signed a GSP+ trade regime with the European Union allowing the export of nearly 7,200 items to the EU with no or reduced tariffs, and is considered in the top 10 secure countries. Some important clusters are registering double digit growth figures such as Tourism & Information Technologies.

Antonio Vincenti, Chairman and CEO of Pikasso, said: “The acquisition of the inventory of Arabella, one of the leading OOH players in the market, will allow us to create some iconic OOH products by unleashing the potential of these very prime locations, and by digitizing some of them.

We will launch soon among others “Yerevan Gate”, two Unipoles facing each other and sold together on the Airport road, as well as “Yerevani Berd” located at the main access of the city center facing the historic castle.

This first step in the Caucasus was motivated by the large Armenian Diaspora living in Lebanon which has created close links between the two countries with an increasing number of businesses investing in Yerevan.”

Management Mix, a Strategy and Quality Management Consulting Company active in 27 countries supported Pikasso to enter Armenia.

Raffy Semerdjian CEO of Management Mix, said: “We have a commitment to guide and support Pikasso OOH in the achievement of its vision and strategic objectives and targeted market positioning in Armenia and in the Caucasus.”