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The Mobile Bridge
Your Ads in their Hands!

The Mobile Bridge is an interactive mobile solution connecting consumers with your brand.
Pikasso signed an exclusive agreement with Blue Bite, the American global leading mobile-marketing solutions provider, to implement this interactive platform within its malls.

The Mobile Bridge offers consumers an interactive and immersive brand experience with a simple tap or scan of their smartphone.

How does it work?
The Mobile Bridge offers two ways for smartphone owners to connect with advertisers:
  • Near Field Communication tapping (if their phone is NFC-enabled)
  • QR code scanning (QR code readers can be downloaded to any smartphone)
The mobile content (site or App) towards which you redirect the consumers is running on from your campaign. If your brand has some mobile contents existing in connection with your campaign, you can use it. Lawhat’s Mobile Bridge platform offers a way for brands to engage with urban, affluent and influential audiences while they are Out-of-Home.

Where is it?
The mTAGs are fixed on all the Malls Channel® LCD screens2m2 Backlit signs, Static and Scrollers within Pikasso Malls.

Opportunities Generated
Using the NFC and QR code technologies, the Mobile Bridge delivers high added value by developing instant engagement through a variety of mobile contents and services: special offers, coupons, games, applications, videos, music, product information and more.

Key benefits:
  • The Mobile Bridge makes physical / digital connections easier, integrating NFC and QR codes technologies.
  • To call for action and grow sales opportunities.
  • Insights through real-time analytic to measure effectiveness of the Mobile Bridge campaign: number of hits, the most viewed panels, type of phone and more.
  • Convenience: consumers to take your ad content on the go.
  • Targeted: impact specific audiences within malls.
The Mobile Bridge Technical Specifications
What is NFC?
The NFC system works on the same principle as the increasingly popular contactless payment system offered by many retailers. The contactless technology uses radio waves to connect NFC-enabled smartphones to a wealth of bespoke content via the NFC tag.

What is QR code?
Smartphone users must have a mobile scanning App installed to scan the QR code. It gives the users the same experience as the NFC technology.
Details
Technologies
NFC & QR Code
Implantation
  • 2m2 Static and Scollers Signs 
  • Malls Channel® LCD Screens