PIKASSO - Key Figures

First National Poster Advertising Network in Lebanon

2004

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1986

First 4x3 panel installed in Baghdad

First network seen ion terms of traffic time rather then kilometers or distance (Isochronic Range).

	First billposter to register trademark names to his networks.
	First billposter to propose ready-made solutions.

	First 4x3 network with a national coverage, marketed
	in Jordan.

	First poster advertising company to apply the
	"built-up areas" concept.
	First poster advertising company to obtain the ISO 9002 registration.

First network to cover all Lebanon (TGL).

First billposting company with respect to quality and network.

	First company to obtain the exclusive concession of
	Beirut International Airport.

First billposting company to adopt a unique billboard size 4x3.

	First network to cover large supermarkets.
	First installed trivision billboard (Nahr El-Mott).

First billposting post-test.

	First 4x3 network installed in Lebanon (Philip Morris).
	First network performance study following the CESP model.

First network.

	First network to cover the cities of more than 5000.
	inhabitants (Grand-Liban).

First network with targeted coverage (Haute-Montagne).

	First network sold for a 7 day period (Panneaux-Doubles).
	First network to cover Mount-Lebanon (Très-Grand-Beyrouth).

	First 4x3 billboard (Benetton Network).
	First Pikasso D'Or awarded (Laziza).

	First marketed network (Panneaux-Doubles).
	First network with a national coverage (National I).
	First network covering RMB (Grand-Beyrouth).

	First billboard for temporary billposting installed in Lebanon.
	(Debbas & ABC Campaigns - 15 July 1986).
	First lighting device installed on billboards.
	First commercial catalogue published.
	("L'Affiche Qui Ose!").

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