Poster Creation Seminar

Dear Madam, Sir,

In its continuous pursuit to improve the advertising tools and sharpen the agency talents, Les Affichages Pikasso organized a two-day poster creation seminar for both Lebanese and Jordanian creative, which targeted art directors and copywriters.
The IAA Lebanon Chapter and the IAA Jordan Chapter endorsed this event.

The seminar took place at the Monroe Hotel in Beirut, on September 17th, and September 18th, and at the Inter-Continental in Jordan on September 20th and September 21st.

The seminar's main objective was to share internationally renowned advertisements that have proven its impact.
It aimed to create a better understanding of how to efficiently use billboards, and gave the opportunity to the creative to share their ideas, using examples with Mr. Alain Weill, expert in contemporary arts and advertising and president of the Pikasso d'Or.

PIKASSO.THE YELLOW THAT’S EVERYWHERE.