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DOOH Time Segment Campaigns
31 August 2015

The cutting-edge technology used on Beirut Digital Constellation® LED screens enables unlimited flexibility and instant broadcast of your campaign.

The Beirut Digital Constellation® Network, consisting in 15 prime locations 4x3 within the inner circle of Beirut, offers the opportunity to display your campaign at the period of the day that most covers your specific audience:

  • Morning: people going to work and students
  • Noon : housewives and fashionistas
  • Afternoon: people leaving work and students
  • Evening: high income and young people

Some advertisers have jumped on this opporyunity: the newspaper L’Orient-Le Jour is displaying every morning its headlines, since the 8th of April 2015. Carrefour is regularly broadcasting special promotions during the afternoon. Dunkin’ Donuts also promoted its new Coffee Latte Caramel Salted the last week of July using the afternoon time slot. Earlier this month, Label 5 communicated during the evenings to cover the hype of Beirut City.

August 2015 is a tipping point in the use of the time segment to optimise your reach at a very affordable budget. Join their innovative use of DOOH to communicate.

As a further advantage, the custom design of the yellow bar under the Beirut digital Constellation® LED screens includes a watch and a thermometer, offering relevance to any time segment or weather activated campaigns.