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Back-to-School Shopping
09 September 2015

The grade school, high school and university students will be heading back-to-school in a few weeks. This is a great opportunity for retailers to boost sales for a variety of products ranging from clothings, shoes, electronics, to school supplies.

According to a study* commissioned by NRF, 30% of back-to-school shoppers will wait until 1 or 2 weeks before the first bell to start shopping, the timing is therefore ideal to start your back-to-school campaign reaching students and their parents.

Some retailers are already promoting their back-to-school campaign on the Beirut Digital Constellation® LED screens. For instance Libraire Antoine is broadcasting promotion during the morning, Carrefour is also displaying special offer during the afternoon time slot, as well as Clairefontaine using the full day capacity.

As back-to-school also means back to mall, Malik’s has jumped on this opportunity by promoting sales on LeMall Dbayeh Channel LCD screens.

Pikasso Digital offers 3 main solutions to spotlight your back-to-school campaign:

  • The Malls Channel Network includes 20 LCD 70” screens located at LeMall Dbayeh and CITYMALL.
  • The Beirut Digital Constellation® Network consists in 15 prime locations 4x3 within the inner circle of Beirut.
  • The Canal 8® Network consists in 8 large format LED screens located in Beirut and throughout the Beirut-Jounieh highway.
Advertisers can thus benefit from all the flexibility that Pikasso Digital offers in terms of instant broadcast, multi-visual and time segment possibilities.


*Back-to-School Spending Survey 2015 conducted by Prosper Insights & Analytics for NRF (National Retail Federation), the world’s largest retail trade association, representing retailers from the United States and more than 45 countries.