The grade school, high school and university students will be heading back-to-school in a few weeks. This is a great opportunity for retailers to boost sales for a variety of products ranging from clothings, shoes, electronics, to school supplies.
According to a study* commissioned by NRF, 30% of back-to-school shoppers will wait until 1 or 2 weeks before the first bell to start shopping, the timing is therefore ideal to start your back-to-school campaign reaching students and their parents.
Some retailers are already promoting their back-to-school campaign on the Beirut Digital Constellation® LED screens. For instance Libraire Antoine is broadcasting promotion during the morning, Carrefour is also displaying special offer during the afternoon time slot, as well as Clairefontaine using the full day capacity.
As back-to-school also means back to mall, Malik’s has jumped on this opportunity by promoting sales on LeMall Dbayeh Channel LCD screens.
Pikasso Digital offers 3 main solutions to spotlight your back-to-school campaign: