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Pikasso Launches Beirut Digital Constellation® 2 network
04 April 2017
We are delighted to announce that our digitization of Beirut City moves another step with the completion of the installation of 15 new 4x3 screens, launching thus our Beirut Digital Constellation® 2 network.  

Beirut Digital Constellation® 2 covers the key districts of the capital with an extended coverage of Ras Beirut. It is a must-have to go along with any billboard campaign as it includes handpicked locations.

The same screen design with the iconic yellow bar displaying local time and temperature are an opportunity to create contextual and relevant messages as both time and temperature are two key parameters when it comes to crafting a contextual message.  

You now have two networks of 15 screens each to launch your campaigns: Beirut Digital Constellation® and Beirut Digital Constellation® 2. Together they make 30 screens in total spread out throughout the capital’s key locations delivering a dominant DOOH campaign.  Both networks can be used as a platform to create viral ads and generate a buzz about your brand.



DOOH is the second fastest growing advertising channel worldwide. According to a study conducted by PQ Media, exposure to DOOH is expected to increase to 56 minutes a week in 2017 as compared to 14 minutes a week in 2013.