The opening of Abdali Mall marks the start of a new era for advertising in Jordan through Pikasso’s latest product: the Abdali Mall Channel®. With eye-level 70” LCD digital screens placed at high traffic areas throughout the mall, this represents an unprecedented quantum leap forward in Digital OOH advertising, and makes it easy for advertisers to update their brand message throughout a campaign
Now marketers are empowered in the creation and delivery of relevant content and contextual advertisements via interaction with Smartphones through 4 new groundbreaking innovations
.The Abdali Mall Channel® is also supported by The Mobile Bridge through NFC and QR code technologies
Pikasso engaged international architectural consultant, Gensler, to design bespoke housings for our 70” LCD screens whose lines complement the curvilinear architecture of Abdali Mall
.New technology is making mall advertising more effective than ever before, and from April 2016 the Abdali Mall Channel® takes its place within the digital revolution