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Pikasso Introduces Abdali Mall Channel
11 April 2016

The opening of Abdali Mall marks the start of a new era for advertising in Jordan through Pikasso’s latest product: the Abdali Mall Channel®. With eye-level 70” LCD digital screens placed at high traffic areas throughout the mall, this represents an unprecedented quantum leap forward in Digital OOH advertising, and makes it easy for advertisers to update their brand message throughout a campaign

Now marketers are empowered in the creation and delivery of relevant content and contextual advertisements via interaction with Smartphones through 4 new groundbreaking innovations

  • Facial Recognition - we’re pioneering this technology in DOOH through the installation of a camera on each Pikasso 70” Digital LCD
  • Beacons - used for the first time to enhance the shopping experience, this feature delivers information, product recommendations and incentives driving visitors to the store
  • Touch Screens - offering brands an opportunity to raise the level of customer interaction to the highest, and incorporated in each 70” Digital LCD unit
  • Live Feed – implement these through our newly installed LCD units, enabling direct and immediate interaction with visitors

.The Abdali Mall Channel® is also supported by The Mobile Bridge through NFC and QR code technologies

Pikasso engaged international architectural consultant, Gensler, to design bespoke housings for our 70” LCD screens whose lines complement the curvilinear architecture of Abdali Mall

.New technology is making mall advertising more effective than ever before, and from April 2016 the Abdali Mall Channel® takes its place within the digital revolution