Message from the CEO
Throughout our 30-year history we’ve earned a reputation as a pioneering and innovative Out-of-Home company. It is a standing we are constantly focused on maintaining, especially during this current period of rapid evolution within our industry.
 
Our digital rollout, launched in 2010, will this year see us reach 50 large format digital billboards, in addition to 150 LCDs within malls. These are mainly 70" and 75" screens, where our recent installations are equipped with the latest engaging technologies such as a camera, a touch screen, a QR and NFC tag and latterly a Beacon.

Our aim is to put at the disposal of clients and agencies a world-class platform that will allow them to communicate relevant and contextual messages in real time, while benefiting from the best that technology offers. 

As a market leader in Out-of-Home throughout the Levant and North Africa, we accept a great measure of responsibility towards the communities in which we work. Pikasso became an industry pioneer through its commitment to recycling as long ago as 2002, and it remains at the core of our beliefs.  We continue our pledge towards ethical business, and to our corporate social and environmental responsibilities.

We launched our Citizen Billposter initiative in 1989, and it continues to put Pikasso’s network to use in support of NGOs and NPOs to develop awareness for their public interest campaigns that highlight childhood protection and health awareness, reminding everyone that OOH is also a medium for good.

Our mission is to impact the cities where we are present, positively, and to create a unique engagement platform for brands in our exclusive concessions. Our main focus in 2016 will be to extend and replicate this model to bring comprehensive qualitative and innovative solutions to our clients across borders.