History

Established in Beirut, Lebanon in 1986, Pikasso has grown to cover the major markets of the Levant, North Africa and West Africa. From our early days, through to becoming a fully integrated Out-of-Home company with a staff of over 300, we’ve always provided our advertisers with creative opportunities and flexibility, and remain at the forefront of technology.

Key moments 

  • 1986 – Founding of Pikasso, and installation of the first panel at Nahr el Mott, Lebanon
  • 1993 – The inauguration of the annual Pikasso d’Or awards ceremony
  • 2000 – The establishment of Pikasso Jordan
  • 2003 – The establishment of Pikasso Iraq
  • 2005 – The establishment of Lawhat Algérie
  • 2008 – Our first Mall concession - at City Mall, Amman
  • 2010 – Our first Mall concessions in Lebanon - at CITYMALL and The Spot Saida
  • 2010 – The introduction of Beirut Digital Constellation®, the first 4x3 LED road network
  • 2010 – Our first Mall concession in Algeria - at Medina Center
  • 2012 – Secured key concession in Lebanon at ABC Mall Achrafieh
  • 2012 – Secured landmark concession in Algeria - at Bab Ezzouar Mall
  • 2013 – Secured concession at Al-Najaf International Airport, Iraq
  • 2014 – Rollout into new digital technology begins with the Mobile Bridge
  • 2014 – The launch of Digital Large Format - Canal 8®
  • 2015 – The establishment of Pikasso in Tunisia
  • 2016 – The introduction of Beacon technology
  • 2016 – Opened key concession in Jordan - at Abdali Mall
  • 2016 – The establishment of Pikasso in Ivory Coast and Mali
  • 2017 – Secured key Malls concessions in Lebanon: ABC Verdun and The Spot Choueifat
  • 2017 – The introduction of Facial Recognition and Touchscreen technologies
  • 2018 – Our first Mall concessions in Ivory Coast: Cap Sud, Cap Nord, La Djibi and Cosmos Yopougon.