Pikasso Wins ABC Verdun
30 May 2017
We are thrilled to announce that Pikasso has won the exclusive advertising concession of ABC Verdun which will open its doors to the public on July 28th, 2017.

ABC Verdun, designed by Callison RTKL, is set to become Beirut's prime retail and leisure destination located in the heart of Verdun. Its unique design with a distinctly fabulous green space on a stunning roof terrace will allow plenty of light to enter the mall. It is the perfect synthesis of modernism, sophistication and ecology. 

This superstructure extends to six floors of shopping area and has a GLA of 50,000 m² with 200 leading retail stores and restaurants. It also accommodates a state-of-the-art movie theatre at the top floor,  and a rich entertainment section.  

ABC Verdun is a mall like no other. 

Pikasso will deploy within the mall a state-of-the-art digital solution fitted with the latest engaging technology to deliver stunning DOOH campaigns.