Pikasso Wins The Spot Choueifat
10 April 2017
We have the pleasure to inform you that Pikasso is the exclusive advertising concessionaire of The Spot Choueifat, which will open its doors on May 18th, 2017.
The Spot Choueifat is developed by B.A. United Holding, owner of The Spot Saida and The Spot Nabatieh. It has a GLA of 42,051 m² with 58 shops, 10 restaurants, 4 coffee shops, 12 restaurants in the food court, banking and financial services such as Byblos Bank, Bankmed, BLF and BBAC, beauty services, Circuit Empire multiplex with 10 theaters, Spinneys supermarket and two amusement areas for children, Kids’ Haven and Pleasure Island.
Anchor tenants are in addition to Spinneys: H&M, Centrepoint, Vero Moda, Mike Sport, The One and Vanlian
The Spot Choueifat is strategically located one kilometer away from the Khalde roundabout on the main road, with a catchment area including: Bchemoun, Aramoun, Doha, Naame, Damour, down to Rmeyleh on the coastal highway up to the whole Chouf. It also includes Jnah, Ramlet El Baida, Hadath, Kfarshima, Aley, Souk El Ghareb and Kayfoun.  

The architecture of the Spot Choueifat is impressive: conceived by Design Novel Architecture, it has won numerous awards and nominations. With 5 levels, a three-floor underground parking that fits up to 1260 cars, a spectacular Food Court on the roof that has a scenic view of Rafic Hariri Beirut International Airport runways, overviewing a constant animation, it is a transformational lifestyle mall for all the towns and districts surrounding it.

Pikasso is deploying a state-of-the-art digital platform comprising:
- The Spot Choueifat Digital Wall, a phenomenal (w: 6.72 x h:11.52 m) large format digital screen on the external façade facing the traffic heading to the mall.
The Spot Choueifat Channel consists of sixteen 75” LCD screens evenly spread throughout the mall’s shopping area.

More about the digital engagement opportunities to follow soon.

In addition, you'll find inside the Car Park the popular Spectacular Networks of Backlit faces; and in the Food Court, some large format Backlits.

Among the awards and nominations of the Spot Choueifat are: Silver and Bronze awards by MENA Digital Awards in 2017, Official Finalist by Effie Awards MENA in 2017, Best Retail Architecture Arabia and Best Retail Architecture Lebanon in 2014-2015, and Retail Concept of the year by Lebanon Opportunities in 2014-2015.