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Bab Ezzouar Channel
Bab Ezzouar Channel is a network of 17 LCD digital screens of 75 inches. Strategically placed within the mall around the elevators, at some point of purchase and at the food court, these 75” digital screens deliver a face-to-face connection with consumers during their shopping experience.

Advertisers at Bab Ezzouar are now empowered in the creation and delivery of relevant content and contextual advertisements through 3 groundbreaking innovations: 
  • Facial Recognition - incorporated in all screens - we’re pioneering this technology in DOOH through the installation of a camera on each screen. This enables a campaign to be attractive to a more accurate target segment.
  • Beacons - incorporated in all screens - this feature enhance the shopping experience delivering information, product recommendations and incentives directly the smartphones driving visitors to the store.
  • Touch Screen - incorporated in one screen located on the second floor, this enables direct and immediate interaction with visitors allowing them to be immersed by an unconventional advertising method.

The spots have a duration of 10 second, the loop having a maximum of 6 clients.

Details
Nb. of Screens
17
Nb. of Networks
2
Screen Size
75 inches
Type
LCD
Spot Length
10 seconds
Nb. of Clients
6 maximum
Loop Duration
60 seconds