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Rules and Regulations

1. The objective of the awards is to honor and encourage the highest standards of creativity throughout Lawhat networks. 

Entries will be judged on the basis of three criteria; the originality of the creative idea, the quality of its execution and its suitability as a visual.

When applying these criteria, the jury will also take into consideration the relative level of creative standards in each market; privileging campaigns conceived and executed locally in terms of concepts, visuals, graphics and typography.

2. The awards consist of six separate national competitions: Algeria, Tunisia, Lebanon, Jordan, Iraq, and Mali. Each competition is open to entries that have been created and produced by advertising agencies operating within the country in question. 

3. The jury is made up of 10 members: 
Mr. Alain Weill, French Expert in Contemporary Art and Advertising Creation, is the President of the Jury and nominates its members in collaboration with Pikasso organization. 
Mr. Andrew Rawlins, founder of the EPICA Award, is the Secretary General. 
In addition to the President, the Secretary General and representatives from Jordan, Algeria, Tunisia and Mali, there will be 2 representatives from Lebanon and one from the agency that won the Lebanese Pikasso d'Or the previous year. However the same individual may not represent his/her agency more than once every four years. 

4. The jury will meet in Beirut on February 27th, 2019. The jury deliberations will be carried out in French and English. 

The Lawhat d'Or trophies will be presented at Official Ceremonies: 
In Algiers: March 19th, 2019
In Tunis: March 21st, 2019
In Beirut: February 28th, 2019 
In Amman: March 3rd, 2019

5. Every agency should express in writing its wish to participate and include its visuals at Lawhat d'Or before January 10th, 2019.

6. The participation form should include the following information:

  • Name of the creative agency
  • Name of the product or service advertised
  • Name of the creative director, artistic director, designer-editor as well as the name of the photographer or illustrator
  • Translation of the Arabic text in French or English
  • A brief explanation of the creative idea, if necessary (recommended for digital entries)
  • The visual on a CD in a high resolution (300dpi) 

All the above-mentioned information should be sent back to Lawhat d'Or  before January 10th, 2019. 

7. When the message is not in French or English, it is recommended that participants add a few lines to explain the concept to the non-Arabic-speaking members of the Jury.

8. Visuals promoting Lawhat networks will not be eligible for awards.

9. Visuals or campaigns for any political party or institution will not be eligible for awards in both the Lawhat d'Or.

10. The Algerian, Lebanese, Jordanian, Tunisian, and Malian jurors will not participate in voting on campaigns presented by their own agency.

11. The Jury is free not to give a prize in a category if it considers that the level of creativity is not good enough or when there are insufficient entries to justify multiple awards. The Jury may also eliminate work that it considers to be inconsistent with the spirit of the competition.

12. The visuals must have been displayed on Lawhat mediums between January 1st, 2018 and December 31st, 2018.

13. Any jury member who challenges an entry on the grounds that it is not an original creative idea must be prepared to support this claim by showing concrete examples of similar work during the jury session.

14. To be admitted, the visuals should fulfill the following requirements:

BILLBOARDS
  • This category includes: 8m2 single and campaign entries.
  • A Lawhat d’Or, Lawhat d’Argent and Lawhat de Bronze will be attributed.
SUPERSIZE
  • This category covers all large format Supports, spectaculars, Unipoles, Rooftops and external walls.
  • A Supersize d’Or, Supersize d’Argent, Supersize de Bronze will be attributed.
MALLS
  • This category includes: 2M2 and Specials (Overheads, escalator ramps, glass doors…) displayed in Medina Center, Bab Ezzouar, Park Sétif, City Center, Ritaj Mall, Eden, Tour ABC and Hotel Hilton, Ardis Oran, Festival City Batna, and La Coupole.
  • A Mall d’Or, Mall d’Argent, and Mall de Bronze will be attributed.
DIGITAL
• This category covers all Digital Supports in shopping malls (LED and LCD Screens).
• A Digital d’Or, Digital d’Argent, and Digital de Bronze will be attributed.

BILLBOARDS

SUPERSIZE

MALL

DIGITAL

LAWHAT D’OR

SUPERSIZE D’OR

MALL D’OR

DIGITAL D’OR

LAWHAT D’ARGENT

SUPERSIZE D’ARGENT

MALL D’ARGENT

DIGITAL D’ARGENT

LAWHAT DE BRONZE

SUPERSIZE DE BRONZE

MALL DE BRONZE

DIGITAL DE BRONZE